L. Wells & Associates Announces
Upcoming Webinars and Workshops:
Join us on January 10th, at 2pm for our webinar, "Boost Your Sales with A Calling Campaign" and find out why you should implement a calling campaign into your marketing strategy for 2012. For more information, please click on the following link:
Attend our webinar on January 13th at 11am and gain 25 new ways to grow your business in 2012. For more information, please click on the following link: If you plan to be in the Atlanta area towards the latter part of January or if you know of any colleagues that consider Atlanta home and would like to turn their cold calls into cash, don't miss our Cold Calling Workshop "Cold Calling Techniques To Generate New Business on January 19th. For more information, please click on the following link: |
Perfecting Your Pitch (The Infamous Elevator Speech)
Imagine you are standing in the line at Starbucks and you happen to glance over and see a particular CEO that you have attempted to connect with for weeks, however, with each attempt, you had no success. His receptionist has the pearly gates locked and you have not been able to reach him by phone. Would you jump out of line and approach him? What would you say? If nothing comes to mind that is compelling, creative and straight to the point, you probably need to practice your pitch which is also well known as the infamous elevator speech. Why is this important? Because as a business owner or sales professional, you should be prepared at all times to seize any opportunity that is presented to you. Also, the world we live in is busier than ever and we all have quite a few things in our lives that compete for our time. Unfortunately our prospect is no different. We are not entitled to anyone's time; we must earn the opportunity to be heard. Your elevator speech should roll off of your tongue within 3 minutes (the normal time that it would take to jump on an elevator and jump off once you've reached your designated floor). It should be supportive with believability and credibility statements. It should be creative or memorable. Your prospect should remember the encounter that he/she had with you and what you spoke about. It should clearly relay the benefit, what's in it for the prospect. Lastly, it should be delivered enthusiastically and professionally. |
| Pitch Contest
We at L. Wells & Associates would love to hear what you would say if you were presented with this particular opportunity to speak with an untouchable CEO that could open up a lucrative door of business for you. Put your best foot forward and share with us your pitch (elevator speech) via email at lwells@lwellsassociates.com no later than January 16th. and the one with the best pitch will win a pitch coaching session (2 hours, valued at $350) which will cover both script writing to equip you to wow them over the phone and coaching techniques to persuade your prospect via a face to face meeting.
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L. Wells & Associates would like to thank you for allowing us to serve you in 2011 and we look forward to an extraordinary year in 2012! Happy New Year! |
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| Monthly Motivational Statement:
Logic will get you from A to B, imagination will take you everywhere. Albert Einstein |
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